STRATEGIC PLANNING
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The success of any business is rooted in a strong strategic plan. Every year, countless organizations conduct strategic planning but 70% of their plans fail because:
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The organization is focused on too many issues
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No plan of action with focused results
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Lack of buy-in from team and key stakeholders
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Unwillingness to change based on external environment
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Unclear strategic objectives
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Failure to account for business as usual
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Wrong people on the team, lack of expertise
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Failure to celebrate small wins and successes.
Taking the time to invest in proper strategic planning with an experienced consultant can yield the following results:
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Uncover hidden issues through collaborative questioning
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Build a consensus on key issues and strategies to address them
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Clear communication of priorities & laser focus on outcomes for strategic objectives
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Cooperation among those charged with achieving strategic objectives
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Higher levels of accountability and trust
There are four critical steps in PPICW’s strategic planning process:
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Step 1. Environmental Assessment
Evaluate current and future competitive positioning and perform a SWOT Analysis to develop a baseline of where we are now.
Step 2. Organizational Direction
A review of your mission, vision, and values alignment to answer the questions what do we believe, why are we different, and where should be going.
Step 3. Strategy Formulation
Develop a strategy to establish goals, prepare action items with deadlines, financial and people resources with accountability, risks, and a qualitative/quantitative measure of performance.
Step 4. Implementation Planning
Once a strategic plan is executed you must monitor and review it to determine the success of the strategic plan and areas of improvement.